Boosting the spirit of volunteerism
America’s spirit of volunteerism has certainly been infused with new life throughout the past year! For starters, volunteerism has been an important initiative since President Obama’s inauguration, involving both his efforts and those of the First Lady. The current movement started with the passing of the Edward M. Kennedy Serve America Act (a revised version of the National Service Act), followed closely by the declaration of a summer of service, aptly titled “United We Serve.” The summer of service culminated on September 11, which was declared the “9/11 National Day of Service and Remembrance.” As far as volunteers go, it certainly has been a busy year!
With all of the support for volunteerism streaming from our nation’s capital, perhaps we shouldn’t be surprised that some very big companies are following suit:
On Tuesday, Disney Parks announced the launch of its 2010 campaign “Give a Day, Get a Disney Day,” which will give participants a free ticket to Disney in exchange for volunteering. That’s right: Disney will reward one million Disney enthusiasts who perform volunteer service for a participating organization with a free one-day admission ticket to a Walt Disney World Resort or Disneyland Resort theme park. Disney is working with HandsOn Network, the nation’s largest volunteer network, to allow participants to sign up for an eligible project across the United States and Canada. The program officially begins January 1, 2010 and will last until the tickets are dispersed or December 15, 2010 rolls around, whichever comes first. This innovative program is sure to make Disney’s customer base happy and will certainly accomplish a lot of good across the nation!
We are thrilled with America’s revived focus on volunteerism and hope Disney will quickly find one million Mickey Mouse fans who are passionate about making a difference in their community. We also hope Disney’s volunteer reward campaign isn’t the last we see of creative companies spurring on increased community service!
Click here for more info on Disney’s “Give a Day, Get a Disney Day” campaign.