2nd Place Winners of “Orlando ‘Can’ Care Challenge – MarketLeverage

MarketLeverage was happy to join forces with the Coalition for the Homeless of Central Florida and the local Twitter community to gather over 1,000 pounds of food for the “Orlando ‘Can’ Care Challenge.” The enormous response received from donors with just one week to show support enabled the Coalition to restock its pantry shelves, especially important now as they’ve noticed a drastic drop in food donations from individuals and in the food supplies available from local food banks. Their use of social media allowed companies and individuals alike to build strong bonds to impact our surrounding community.

The Coalition started a big movement with one simple post “Who’s hungry? The list may surprise you…” on Twitter. Their efforts quickly spread the message about the need for food donations. After reading about the cause and researching the growing statistics on Orlando’s current homeless population, our team realized that the need for assistance was greater than originally anticipated. We were motivated to pitch in for the “Orlando ‘Can’ Care Challenge.”

The ‘Can’ Care Challenge is just one example of social media’s ability to make a difference. Twitter provides an essential platform to reach an immeasurable audience. For example, the Coalition’s challenge to donate food, and Problogger Darren Rowse’s fundraiser for the victims of the bushfires in Australia are great examples of the impact attainable through Twitter. Rowse stated, “the goal of this project was to raise $50,000 for the bushfire appeal. It’s just been announced that in less than 24 hours it has already raised $75,000!” Regardless of the strength of the relationships sites like Twitter create,  responses pour in when we are called to action, and presented with the opportunity to help a worthy cause.

The efforts of the social community help drive the success of fundraisers, and spread the word for many others to get involved. MarketLeverage also experienced a notable social media fundraising success with the charity bowl-a-thon for the Niemann-Pick Children’s Fund, whose efforts raised over $5000. Without the social media community, events like the bowl-a-thon, and the ‘Can’ Care Challenge wouldn’t have had such a large reach. Many participants for the bowl-a-thon were international, expressing their enthusiasm to help via Twitter by making online donations and getting others in their communities involved. Social media networks engage a large circle of influence, a community inspired to help in crisis situations, and provide relief to those in need.


The MarketLeverage Crew